Animation Mechanic Development
The foundation of the video’s visual identity relied on a clean, modular animation mechanic that could scale across FIFA’s future assets. I designed a layered “patchwork-style” reveal system, using key colors, angles, and motion cues that reflect the North American host cities’ diversity and the spirit of the tournament. This system was built in After Effects to be easily repurposed for transitions, text reveals, and geographic cut-ins.