Stonehenge Redesign (Figma Design + Design System)
Optimizing Stonehenge's Digital Presence for Renter Season
Hero Screen
Role: Lead UX Designer
Tools: Figma, Webflow, Hotjar
Challenge: Redesign and create a modern and user-friendly apartment search website tailored to Stonehenge’s renter season.
Old Website Heatmap analysis help dictate future design decisions
Solution:
Delivered a sleek, responsive design with intuitive navigation to enhance user experience.
Developed optimized search and filtering tools to streamline apartment discovery.
Designed tailored pages for apartments, buildings, and commercial properties, highlighting key information like price, availability, and location with interactive maps.
Refresh the brand to give it a more modern feel
Apartment Search Flow
Apartment Filter Flow
Adjusted User flow reducing clicks by 50%
Design System helped streamline design to development
Carefully considered design for user goals
Some of my favorite website sections that improved UX
Apartment Search Page allowed users to find exactly what they wanted
Building section helped showcase the properties in different neighborhoods
Apartment landing page provides users with all needed information to schedule a tour
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Posted Jul 21, 2024
Designed and rebranded an apartment search website in Figma and worked closely with Webflow developers to launch the website
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