Ananda | Healing Experience Creator
Audrey Delorme
Ananda is a startup Vancouver-based residing on the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ilwətaɁɬ / sel̓íl̓witulh (Tsleil-Waututh) nations. The DAO collective's mission is to create wholesome healing experiences that care for your entire mind, body and soul, with lots of medicinal giggles sprinkled on top! To do this, Ananda partnered with artists, healers and wisdom keepers of traditional and ancestral ways of healing, making their sacred knowledge accessible to more people. With Ananda's experiences, you will learn how to radiate more self-love. You will feel more connected to other people in your community and Mother Earth.
My role was to further develop Ananda's visual identity. We started by clarifying Ravi-Shay's vision and transferring it to something tangible. The website was the first step to concretize his primary concepts and see what people think. The main goals were to rouse brand awareness, promote the 3 care kits and get email sign-ups for people to register their interest. The design must indisputably be accessible and responsive and have a blog system to further educate people about somatic experiences. The brand imageries should reflect safety, security, comfort, and a vibe that connects body sensitivity to the product and services sold.
The biggest challenge was visually representing Ananda's ideas without having any physical products to showcase. Testing the market without any assets was a bit of a stretch. We thought that having simple line-art illustrations of the care kits items would help the viewer soak up the concept. And by curating some images and videos that represent the target audience joyfully and inclusively would create an emotional impression on them. This gave us a visually dynamic suite of ideas that could be used across the web, communications, social and advertising.
At this stage, we managed to unify the many different aspects through consistent visuals. The logo variations, the colour palette, illustrations, typography, and imageries are all set up to guide us through consistency on how the brand looks.
And then came along the Breath Wheel Journal, the first product/service offering. The journal is a 192-page that integrates ancient Indigenous and yogic healing wisdom to help you find balance across all areas of your life. The journal gives us plenty of dotted pages for free-form journaling and some medicinal giggles with games, poems, and self-reflection activities. I worked on the 2 colour layout, some of the infographics and the web page to
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Posted Apr 5, 2022
Brand development, website design, web components, typography, products illustrations, presentation deck, social media templates, print layout, book design.
