Mohsin Match, a pioneering manufacturer of safety matches in Pakistan, aims to modernize its Kite Matchbox brand. This project involves redesigning the matchbox and refreshing the brand to ensure it remains relevant and appealing in today's market.

Redesign the Kite Matchbox to create a modern, visually appealing look.

Develop new branding elements that maintain the historical significance while appealing to contemporary consumers. Enhance brand recognition and association with quality and safety.

Update the existing brandmark to ensure it retains its universal appeal while incorporating modern design elements.

Continue the association with the "K" letter in the logo.

Utilize a custom wordmark to create a unique brand identity.

Utilize the established color palette of #1f2d3d and #b2385b.

Ensure consistency across all branding and packaging materials.

Create a new packaging design that reflects the updated brand identity.

Ensure the design is visually striking and stands out on retail shelves.

Maintain the focus on safety and quality, which are core attributes of the Kite Matchbox.

Develop a marketing strategy to introduce the redesigned matchbox to the market.

Utilize both traditional and digital marketing channels to reach a broad audience.

Highlight the historical significance of Mohsin Match while emphasizing the new design and modern appeal.

New logo and brandmark designs.

Updated packaging design mockups.

Comprehensive branding guidelines.

Marketing strategy and promotional materials.

Phase 1: Research and Initial Design Concepts (2 weeks)

Phase 2: Design Development and Feedback (2 weeks)

Phase 3: Final Design and Branding Guidelines (2 weeks)

Phase 4: Marketing Strategy and Launch Preparation (2 weeks)

Phase 5: Launch and Market Introduction (2 weeks)

A refreshed Kite Matchbox brand that resonates with both existing and new customers.

Increased brand visibility and market share.

Enhanced customer perception of Mohsin Match as a forward-thinking and quality-driven company.

By focusing on these aspects, the project aims to successfully redesign and rebrand the Kite Matchbox, ensuring it continues to hold a strong position in the market.