I began by understanding the vibe the brand wanted to communicate: fast delivery, juicy chicken, and irresistible flavors. The first thing I did was sketch a quick layout that would make the visuals and text pop immediately.
✅ Bringing in the Visuals
For the colors, I went with warm tones reds, golds, and rich browns, because they instantly scream "crispy and delicious." I used Figma to lay out the core structure and Adobe Illustrator to work on the juicy chicken visuals. I wanted the food imagery to do the heavy lifting, so I made it the hero of the design.
✅ Crafting the Text
The copy was short and snappy: direct enough to push users to order, but still playful. I tested a few headline options, and settled on a CTA that felt urgent but fun.
✅ Making It Work Everywhere
Once the design was ready, I built it out in Webflow. I paid extra attention to how it looked on mobile because let’s be honest, that’s where most people order food from. Responsive tweaks made sure it looked perfect on any screen.
✅ The Final Touch
After a round of testing and tiny refinements, it was ready. A sizzling, eye-catching banner that gets the job done and makes your stomach rumble while doing it.