To shine a light on what defines a cultural hotspot, Merrell tapped a couple of creatives to show their city through the eyes of a local, highlighting several lesser-known spots alongside their favourite urban green spaces that provide respite from the hustle and bustle.

[ Brief ] Create a modern take on a city guide/map to showcase the local spots of 2 creative individuals

Taking the creative lead on this design project, the project was about engaging a [ 16­—30] audience to explore the city and promote the upcoming Merrell shoes.

16pp Map fold leaflet Digitally Printed Edition of 250