[ Brief ] To create a visual identity for the hike series that can be easily replicated across all hikes and live on Instagram.

Firstly updating the HIKE SOCIETY logo with terrain illustrations, then moving onto the Social media.

Adhering to the Columbia brand guidelines I tackled the visual identity for the project to stand out in their existing online space. Utilising map data and contemporary design to integrate into the heart of the hiking community; mainly the target audience [ 18—30 ]

Can be found live on https://instagram.com/columbia_eu

Visual guidelines for social media campaigns complying with Columbia's brand guidelines. 3D Map, typesetting, illustrations.