BREZTRI is a prescription medicine used long-term to treat chronic obstructive pulmonary disease (COPD). About 30% Of COPD patients are NASCAR fans so we planned a partnership with Austin Dillion and NASCAR. Urging NASCAR fans who are also COPD patients to try BREZTRI. Our creative team was in charge of Pre and post-production for our shoot with Austin Dillion in North Carolina. My role as Lead Designer was to help with art direction for our 2 campaign videos, supplying storyboard images, and content briefs for the production team. Once the content was captured, I designed and edited all our social content with the help of our studio team. Moving forward, I lead the development of our campaign style guide and organization for brand consistency.

Lead Designer and editor of our newly released BREZTRI TikTok account. Our team used this NASCAR content for our introduction to the TikTok world.