VIÑÁN - BRAND DESIGN

VIÑÁN is a branding and visual communication project developed around Jujuy, Argentina, exploring the territory beyond its traditional touristic image.

Built around the concept “Not a postcard. It’s territory.”, the project transforms the landscape, local culture, rituals, and sensory experiences into a contemporary visual system.

The identity was developed across multiple touchpoints, including editorial pieces, social media, outdoor advertising, packaging, signage, and an experiential event concept, creating a cohesive brand world that connects place, culture, and experience.