SOCIALx KitKat Campaign : Social Media Ad Copy and Content

Our first collaboration with the Social team was for the Valentine's Social x KitKat campaign, focusing on online delivery. Following the success of that project, we were brought on to craft their social media copy and content. Here’s how it all came together ↓

A social restaurant is designed to foster connection and community through shared experiences, interactive dining, and a vibrant atmosphere. It encourages engagement through communal seating, themed events, and a focus on social interaction alongside great food.

The challenge was to create a compelling Valentine’s Social x KitKat campaign that not only captured the essence of the holiday but also drove online deliveries. The campaign needed to resonate with a digital audience, making KitKat the perfect Valentine’s treat for sharing, gifting, or indulging. Our focus was on crafting engaging, playful copy that brought out the fun, lighthearted side of Valentine’s while reinforcing the ease of online ordering.

With social media at the heart of the campaign, we had to ensure every piece of content—from captions to ad copy—felt personal, shareable, and irresistible. The messaging had to be clear, encouraging instant action while staying true to KitKat’s signature playful tone. The result? A campaign that made it easier than ever for audiences to send a little sweetness with just a few clicks.

Thank you!