IronGlove Studio, a professional web development firm, needed a website that better reflected their expertise. Like many companies, they found it challenging to evaluate their own marketing materials objectively, so they brought me in to help.
I began with a comprehensive website audit, assessing their information architecture, UI/UX design, and overall messaging to identify what was working and what was getting in the way. The audit highlighted several opportunities to clarify their offerings, streamline navigation, and strengthen their positioning.
Impressed with my findings, IronGlove hired me to lead a complete redesign. The new site features a reorganized structure, focused copywriting, and a clean, intuitive interface, resulting in a more professional, compelling, and conversion-friendly presence that aligns with their goals.