Papat's Foods Rebrand
Arnold De Guzman
Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Papat's foods is a 20-year old meat processing brand that needed a refresh of their visual identity. Their logo was revamped, and a new color palette, typography, mascot, and graphical elements were developed.
The mood board was primarily inspired by the "kawaii" culture, aiming to target younger generations.
