Papat's Foods Rebrand
Arnold De Guzman
Papat's foods is a 20-year old meat processing brand that needed a refresh of their visual identity. Their logo was revamped, and a new color palette, typography, mascot, and graphical elements were developed.
The mood board was primarily inspired by the "kawaii" culture, aiming to target younger generations.
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Posted Mar 6, 2023
Redesigned the brand's visual identity to achieve a younger, more relevant brand in today's generation.
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