MINOUW

The EU-funded MINOUW Project aimed to reduce unwanted catches and discarding of fish in European fisheries. It brought together over 15 different maritime science institutes and bodies from across Europe, involving scientists, fishers, NGOs and policymakers.

The World Wide Fund for Nature (WWF) brought us in to design and deliver a comprehensive digital communications package. As a small team we built a strong working partnership with the MINOUW team, developing a high impact strategy, messaging and communications products. 

The work helped MINOUW gain recognition as a highly successful example of an EU-funded marine science project: highly praised by the EU Commission, and winning a number of awards for its work. 

Brand new website Designed, built and created content for a simple, user-friendly website that told the story of the project. It provided easily accessible information about the project’s goals and the work it was doing, alongside more detailed information for scientists and policymakers.

Twitter growth strategy Our research had found that our target audiences were very active on Twitter. From the outset we employed careful targeting and a conversational approach alongside shareable and eye-catching content. This didn’t just help grow our audience. It let us build relationships with industry bodies and fishers themselves, involving them in raising awareness about the MINOUW project. From live-tweeting during high level conferences to reaching out to other researchers and fishers with an interest in the issues MINOUW was addressing, Twitter was key to the success of our communications work.