TELEFONICA (Tuenti) | Apps and Workflow by Alejandro VelascoTELEFONICA (Tuenti) | Apps and Workflow by Alejandro Velasco

TELEFONICA (Tuenti) | Apps and Workflow

Alejandro Velasco

Alejandro Velasco

A brand renewal was required for Saffron—after running several interviews with us for a few months on brand definition and design—they came up with a direction for a new identity. The product design team's task was to apply a new universe to the existing apps and platforms. In order to move fast with engineering, I proposed a new way of working between engineering and design based on a document shared by both teams. I moved from UI designer to a senior visual designer during my time at this company. Project Status: Available in online, Android, and iOS stores. Role: Product, UX/UI | Visual
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Posted Jan 27, 2021

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