A brand renewal was required for Saffron—after running several interviews with us for a few months on brand definition and design—they came up with a direction for a new identity.
The product design team's task was to apply a new universe to the existing apps and platforms.
In order to move fast with engineering, I proposed a new way of working between engineering and design based on a document shared by both teams.
I moved from UI designer to a senior visual designer during my time at this company.
Project Status: Available in online, Android, and iOS stores.
Role: Product, UX/UI | Visual