Facebook Ads - DTC eCom Brand - $268,149
Kiran Marathe
Growth Marketer
Social Media Marketer
Facebook Analytics
Facebook Pixel
Shopify
What?
Dr. Charcoal is natural air purifier brand dependent 100% on amazon for revenue.
Problem
Dependent 100% on amazon for revenue, tried selling on their own website by acquiring traffic via FB ads but were unprofitable.
Goal
Scale-up revenue profitable with Facebook ads
How did we accomplish this?
Identified key pain points the product solved via customer reviews.
Researched competitors via Facebook, Google & Amazon.
Found the most common and scalable via data analysis
Drafted an in-depth Ad creative strategy with multiple angles.
Established the best angle profitable via tests
Scaled vertically & horizontally with the best lookalike and winning audiences segments.
Increased AOV product bundling and cross-selling.
