Lead Generation Campaigns for Info Product Company - £1.5 CPL
Kiran Marathe
Growth Marketer
Social Media Marketer
Facebook Analytics
Facebook Pixel
WordPress
Actual CPL £1.32 FB didn't attribute other leads due to ios14 update
Overview
An info product company with online and offline product offerings such as ebooks, courses, and offline events. Was struggling to generate leads that can be nurtured to sell high ticket offerings.
Goal
Build a highly scalable lead generation funnel to regularly bring in leads to further convert into paying customers.
How did I accomplish this?
Leveraged a proprietary quiz that gave feedback on users communication skills.
Built a quiz funnel, which generated leads also upsold an ebook
Drafted multiple ad creative angles tailored to each use case.
Leveraged short video creatives to benchmark CPL.
Optimize the campaign via interest stacking and lookalike audiences
Cut off low CTR and high CPL adsets
