B2B content marketing management for Galleon Systems

Covering the complete content marketing mix for more than six years, I was responsible for setting the content strategy in collaboration with the company management and in line with business objectives. This included an international content calendar. Day-to-day I was involved in creating and distributing:

Web copy

Blogs

Guest blogs

Social media copy

White papers

Ebooks

Landing page and lead magnets

Product descriptions

Instruction manuals