JD Burger Project is a burger joint by JD Bakery Cafe, a popular restaurant and bakery chain based in Iloilo City, Philippines. As the name implies, it's a restaurant that serves burgers and related food.
The brand aims to appeal to a younger crowd but still give a nod to its mother brand. As such, the visual identity from the logo down to the icon was designed to be modern while still retaining elements from the original JD Bakery Cafe brand (namely the color scheme and typeface).