Creative Lead

Creative Lead:

·   Directed the creative team for all client services including meme marketing, influencer direction and briefing, virtual influencer services, NIL college athlete content, experimental metaverse activations, and custom content series for clients such as McDonald’s, The Cheesecake Factory, and Meta

·       Created AR effects for brands including Captain Morgan and record labels such as Sony Music, Republic Records, and Warner Music, for artists such as Saweetie, Sean Paul, Bebe Rexha, Joshua Bassett, Mike Shinoda, and Illenium

·       Coordinated the deck creation and pitching process for new business and ongoing campaigns, working closely with the sales, paid media, and influencer teams 

·       Presented on behalf of the company about the power of AR effects for marketers at the Digital Void Festival



Creative Manger:

·       Boosted the company's reputation as an augmented reality (AR) leader, with effects designed and developed achieving over 3 billion views on Instagram (Spark AR) and TikTok (Effect House) in less than 3 months

·       Led a team of four full-time employees, two interns, and six contractors on internal and client projects

·       Monitored social media for trends and developed strategies to seamlessly integrate them into branded client campaigns