Design website SP Smart Electronics

This project was done in April 2024, creating 3 pages, homepage, Photovoltaic product page, and also job vacancy page. Website pages are made in German

SP Smart Electronics GmbH, headquartered in Basel, Switzerland, is a regional company specializing in a variety of electrical services. Their primary focus is on photovoltaic (solar) installations for single-family homes and commercial units, smart home automation with Loxone (as a partner), and general electrical services for homes and apartments. The company prides itself on being a local company with fast response times, guaranteed problem resolution, and comprehensive project planning and execution. With a strong emphasis on quality and customer satisfaction, SP Smart Electronics GmbH aims to help clients save on electricity costs, become energy independent, and protect the environment.

The goal was to design and create a modern, user-friendly website that reflects the company’s values, showcases their unique selling points (USPs), and appeals to their target audience. The website had to be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. Additionally, the website had to include links to their social media profiles and provide clear calls to action (CTAs) to encourage user engagement.

Initial Consultation: We started by thoroughly understanding SP Smart Electronics GmbH’s business model, USPs, and target audience. The client provided a detailed brief, including preferred design elements, color schemes, and examples of websites they liked.

Target Audience Analysis: The primary target audience includes property owners aged 30 and above, middle to upper class, and located in and around Basel.

Competitor Analysis: We analyzed the websites of competitors and other companies in the same industry to identify best practices and areas for differentiation.

Inspiration from Example Sites: The client provided examples of websites such as Swiss Solar City and ,Sunfuel and others which served as inspiration for the design, especially in terms of layout, visualization, and CTAs.

Wireframe: We created a wireframe to outline the basic structure of the website, including the placement of key elements such as the header, navigation menu, content sections, and footer.

Color Scheme: Based on the client’s preferences, we chose a clean and professional color palette with the primary color matching SP Smart’s logo color, green.

Typography: We chose a modern, easy-to-read font that aligned with the company’s brand identity.

Logo and Branding: The client’s logo was incorporated into the design, ensuring it was prominently displayed and consistent with the overall aesthetic.

Visualization: We included high-quality images and visualizations of our photovoltaic installations, smart home automation systems, and other services to make the website visually appealing.

Illustrations and Icons: We included several illustrations and icons to brand the sp smart electronics services

Calls to Action (CTAs): Clear and persuasive CTAs were placed throughout the website to encourage users to request a quote, learn more about the services, or contact the company.

Social Media Integration: Links to the company’s Facebook, LinkedIn, and Instagram profiles are included to enhance their online presence and engagement.

Designing a website that aligns with a company’s brand and meets its business goals requires a thorough understanding of the client’s needs, careful planning, and attention to detail. By following a structured design process, we were able to create a website that not only looks great but also drives user engagement and supports the company’s growth objectives.