This project analyzes user behavior across a large-scale e-commerce platform to identify conversion bottlenecks, revenue drivers, and growth opportunities.
Using a combination of Python, SQL, and Power BI, the analysis transforms raw event-level data into actionable business insights aligned with real-world analytics practices used by companies like Amazon and Shopify.
This project analyzes user behavior across a large-scale e-commerce platform to identify conversion bottlenecks, revenue drivers, and growth opportunities.
U...