The challenge was designing a version 1 product that felt polished and launch-ready while capturing the high-energy, gamified experience users expect from a betting platform. I designed the full UI across web and mobile, building an interface that balanced a professional, techy aesthetic with the visual language of competitive gaming. The work covered core product flows including coin selection, leaderboards, and live market tracking, creating a cohesive experience that felt exciting to use without sacrificing clarity or trust.