Screen Heights is a modern digital advertising platform that helps businesses reach customers through strategically placed digital signage. The goal of this project was to create a premium, visually engaging, and conversion-focused website that clearly communicates the company's services, showcases advertising opportunities, and encourages potential advertisers to get in touch.

The existing digital advertising experience lacked a clear information hierarchy, engaging storytelling, and a compelling user journey. The challenge was to design a website that could:

Clearly explain the advertising services.

Showcase available digital display locations.

Build trust with potential advertisers.

Highlight business impact through statistics and case studies.

Generate more inquiries through strong call-to-actions.

Create a modern and premium brand experience.

Increase advertiser inquiries.

Improve information architecture.

Present advertising locations visually.

Showcase campaign performance and social proof.

Build a scalable website for future expansion.

Studied leading digital signage and outdoor advertising platforms to understand:

Visual storytelling

Conversion strategies

Landing page structures

Service presentation

Trust-building elements

Primary target users:

Local Businesses

Marketing Agencies

Retail Brands

Event Organizers

Franchise Owners

The website was organized into clear sections that guide visitors through the advertising journey.

Hero Banner

Company Introduction

Business Statistics

Featured Campaigns

Interactive Location Map

Trusted Partners

Instagram Feed

Contact CTA

Newsletter

Footer

Service Overview

Marketing Benefits

Campaign Showcase

Performance Insights

Statistics

Client Logos

Featured Advertising Locations

Contact CTA

Created low-fidelity layouts to define content hierarchy and user flow before moving into visual design.

Focused on a futuristic and premium aesthetic using dark backgrounds, vibrant purple gradients, and bold typography to reinforce the brand identity.

Designed interactive prototypes in Figma to validate navigation, content flow, and user interactions.

Modern dark interface

Purple gradient branding

Large hero sections

Bold typography

Interactive content blocks

Clean spacing system

High-quality photography

Strong visual hierarchy

Conversion-focused CTA buttons

Responsive layouts

Full-screen hero banner

Campaign showcase

Business statistics

Interactive map section

Trusted client logos

Instagram integration

Advertising location gallery

Newsletter subscription

Contact forms

Responsive navigation

Deep Black

Dark Purple

Electric Blue

Gradient Violet

White Typography

Bold display headings

Clean sans-serif body text

Navigation Bar

Buttons

Cards

Statistics Widgets

Gallery Cards

Testimonials

Footer

Forms

Simplified navigation

Improved readability

Better content hierarchy

Faster access to key information

Clear advertising journey

Stronger visual storytelling

Increased trust through statistics and client logos

Mobile-friendly experience

Figma

Auto Layout

Components & Variants

Interactive Prototyping

Design System

The final design delivers a clean, modern, and conversion-focused digital advertising website that effectively communicates Screen Heights' services and value proposition. The redesigned experience improves user engagement with intuitive navigation, compelling visual storytelling, and strategically placed calls-to-action. Dedicated sections for campaign showcases, business insights, trusted clients, and advertising locations help build credibility, while the scalable design system ensures consistency and supports future growth across additional pages and services.