This project centered on developing an engaging landing page for Registrum, a company aiming to simplify real estate transactions with blockchain technology. The goal was to generate interest in the early-stage product and draw in potential customers.
Problem
The complexity of blockchain technology and its application in real estate was a challenge. The landing page needed to explain complicated concepts in a simple way that appealed to a wide audience, including agents, clients, and lawyers.
Contributions
I developed a branding and visual language that was accessible and attractive to the target audience. I utilized my skills in branding, and visual design to create a page that demystified blockchain technology in real estate.