Brunswick Corporation Boat Page

Project Description: The primary goal of the Brunswick Boat project is to design a user-centric digital platform that seamlessly integrates Figma, Adobe XD, and Framer to provide boaters with a comprehensive, engaging, and intuitive experience. This platform will cater to every aspect of boating, from exploring boat options to planning trips, managing vessel maintenance, and connecting with fellow boaters.

As a UI/UX designer for the Brunswick Boat project, My role was pivotal in shaping the visual and interactive elements of this innovative platform and expertise in Figma, Adobe XD, and Framer to:

Craft Captivating UI Designs: Design visually striking user interfaces that resonate with boaters' aspirations and reflect the brand identity of Brunswick Boat.

Enhance User Experience: Implement user-centric design principles to ensure that every interaction on the platform is intuitive, efficient, and delightful.

Create Interactive Prototypes: Utilize Adobe XD and Framer to create interactive prototypes that showcase the flow and functionality of the platform. These prototypes will help users understand the platform's features and benefits.

Drive Engagement with Framer: Utilize Framer to bring your design concepts to life by adding interactive animations, transitions, and dynamic elements that elevate the user experience.

Collaborate Seamlessly: Work closely with developers, product managers, and stakeholders to ensure that your designs are effectively translated into functional and visually appealing code.

Project duration - 3-4 months with deployment