Talia Wagner is a renowned relationship coach and author. She offers self-help books, courses, and workbooks designed to empower people in building stronger, healthier relationships. However, despite her expertise, she struggled with her online presence and relied heavily on platforms like Amazon, where substantial commissions were cutting into her profits.

Talia faced several challenges:

Revenue Loss: Her primary income source from book sales on Amazon meant losing nearly half of her earnings to platform fees.

Poor Online Presence - Her previous digital identity lacked cohesion, brand clarity, and professional polish. This led to missed opportunities to connect with her audience.

Limited Product Sales - She desired to expand her offerings beyond books to include self-help courses and workbooks but lacked the right platform.

Unclear Brand Strategy - Talia needed a clear direction to grow her brand and assert her authority online.

We began by understanding Talia's pain points and future goals. Rather than just jumping into a solution, we listened to her aspirations for more control over her digital products and revenue. Our goal was to provide her with a professional online presence while also setting her up for long-term growth, independence from third-party platforms, and increased profitability.

Brand Strategy & Identity: We created a comprehensive brand strategy, developing a distinct and professional brand identity that would resonate with her target audience. This included:

A new logo symbolizing growth and transformation in relationships.

Brand guidelines to ensure consistent representation across all digital channels.

Website Rebranding: We designed and developed a custom eCommerce website, empowering Talia to:

Sell her book directly from her own platform, avoiding third-party fees.

Offer online courses and workbooks that align with her relationship coaching expertise.

Integrate marketing tools and a seamless user experience for easier navigation, allowing her customers to access resources in a few clicks.

Digital Presence Optimization: Along with the website, we revamped her overall digital presence by crafting a consistent tone and style across social media, newsletters, and blog posts. We worked on building her authority online with optimized content.

We delivered a sleek, user-friendly eCommerce website that allowed Talia to:

Directly sell her book, courses, and workbooks.

Manage products and scale up her digital offerings as her business grows.

Improve user engagement through a well-structured and professional site.

Enhance brand credibility, making her stand out in the crowded self-help space.

Monthly Maintenance & Additional Services: We provided Talia with ongoing support, including:

- Website maintenance to ensure it’s always running smoothly.

- SEO optimization to help her rank higher in search results.

- Email marketing campaigns to nurture her audience.

- Social media integration and management to extend her online reach.

- Human-Centered Approach

What made this project unique was the personal touch. We didn’t just focus on the technical side of things but also took time to listen and understand Talia’s vision and challenges. By doing this, we built trust and allowed her to express what mattered most to her.

Revenue Control: Talia now retains 100% of her sales from her books, courses, and workbooks.

Brand Authority: A complete overhaul of her online presence gave her a professional look and feel, enabling her to connect better with her audience.

Product Expansion: Talia now successfully sells a variety of digital products directly through her website, creating new revenue streams.

Customer Engagement: Through content marketing and a consistent social media presence, she’s now able to engage and build a community with her followers.

By aligning with Talia’s vision, we didn’t just deliver a website or rebrand her business; we provided a path for her to take ownership of her brand and thrive in the digital space. This case exemplifies how a thoughtful, human-centric approach can bring about real results, ensuring that the client feels supported at every step of their journey.