Water from Mars | Label Design

Water bottle label design for Starmus VI, festival devoted to Mars.

Task

To make a merchandise for 

STARMUS VI

Concept

The festival was devoted to Mars. As it is a planet that has no water on it and people love to joke about it, and something that surely will be needed during the festival is water, I came up with an idea of making a water bottle label design.​​​​​​​

Moodboard

I have decided to keep the default label design image – mountains, but approach it in a different way, by combining them with Mars.

Naming

The name of the brand, Planum Australe, is a location on Mars which is covered by a permanent ice cap composed of frozen water. It is also shown at the bottom part of the label.