GIMZO | Brand Design & Identity
Abigail Garcia
Tired of sitting at home all night, watching other people have fun? GIMZO is your ticket to guilt-free, no hangover nights.
Say hello to GIMZO, perfect for those who want to imbibe with a bit more sophistication. It’s the adult version of your favorite juice box.
PACKAGING DESIGN
GIMZO is a fresh take on pre-mixed cocktails, with multiple flavors and smaller packaging that fits in the palm of your hand.
LOGO
I took inspiration from shiitake mushrooms to create the brand icon and used the distinctive curves to influence the primary logo design giving it a sleek and modern look.
COLOR PALETTE
The younger generation is all about energy and vibrancy, which is why I chose bold, vibrant colors to represent the brand's target audience. These colors also make GIMZO out from those boring, cookie-cutter competitors.
LOOK AND FEEL
The overall aesthetic is designed to be playful and welcoming, encouraging people to let loose and have a good time. The target audience should feel like they can express themselves freely and creatively with GIMZO.
Creative Services: Brand Strategy / Brand Identity / Creative Direction
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Posted Jan 7, 2023
New to the Los Angeles bar scene, GIMZO has made its mark with its unique flavor of gimlet made from shiitake mushrooms.
