Colby Brand Identity Development

About the Client: 👥 Colby designs and builds modern luxury interiors. They handle everything, from design to build so clients don't deal with multiple contractors or half-finished projects. Their clients want to fall in love with their space, not manage a mess.

The Challenge: 🎯

Colby's clients have been burned. Freelancers who disappear mid-project. Contractors who can't deliver modern designs. The chaos of managing multiple people.

Colby solves all of this. One team, start to finish. But their brand didn't show it.

The old logo looked like every contractor from 2005—italic font, dated colors, low-quality photos. When potential clients landed on their site, they saw the same unreliable aesthetic they were trying to avoid. The brand made Colby look like the problem, not the solution.

What We Built: 🛠️

Brand Identity: New logo and visual system with black and sepia colors that signal premium work

Landing Page: Clean, modern design that mirrors the interiors Colby creates

High-Quality Visuals: Professional photography showcasing their actual projects

Responsive Design: Mobile-optimized experience for clients browsing on any device

The Results: 🏆 The numbers told the story:

Homepage retention jumped 55%, people actually stayed to explore

Visitors looked at offerings and pricing instead of bouncing

Contact requests increased as the brand finally matched Colby's reliability

The brand now does what it should: it shows clients they've found the team that won't disappear. Check out the client