Marketing Project Management

Was approached by a small business in the education space about helping them to manage a corporate rebrand project.

Taking on the role of marketing project manager, I served as the liaison between this company and its external creative agency that was building out its new website. This included sitting in on meetings, making sure that deadlines were being met, and creating a strategic and tactical marketing plan to announce their corporate rebrand.

I also vetted and helped hire videographers, photographers, and a stylist for a photo/video shoot for new content for their website. I managed the entire photo/video shoot from pre-planning to being onsite.

Once their new website and branding were completed I helped them launch with a PR campaign.

Less than a year later they rehired me to help them develop a social media strategy.