Living Best: Branding & Web for Asia's Leading Age Tech Venture

"I need this to feel like a BMW," Dominic Carter told us during our first discovery call. "When global investors land on our site, they need to see something that belongs in their world." As the founder of the Carter Group and a 25-year veteran of Japanese market research, Dominic knew exactly what Living Best needed - not just another website, but a premium vehicle for global expansion. Within just 31 days, we transformed Living Best's digital presence from a local player to an international powerhouse, creating the perfect balance between Japanese innovation and global sophistication.

The Carter Group isn't your typical market research firm. For over two decades, they've been the secret weapon behind successful market entries for brands like Coca-Cola and Amazon in Japan. But Living Best represented something bigger - a vision to revolutionize how we think about aging, backed by the world's largest living laboratory for age tech innovation: Japan.

Japan's population is rapidly aging, with the largest cohort being around 50 years old

Traditional approaches to aging tech often miss the mark by ignoring actual user needs

Global investors need convincing that Japan's aging "crisis" is actually an opportunity

The website needed to speak to sophisticated international audiences while maintaining Japanese credibility

But here's where it got interesting. Living Best wasn't just another age tech accelerator - they had developed something unique: a human-centric venture framework powered by a real community of users. The challenge? Their digital presence didn't match their sophistication.

Needed to attract international VC funds and angel investors

Had to position themselves as global thought leaders

Required clear differentiation from government-backed or academic initiatives

Needed to balance multiple stakeholder journeys (investors, startups, corporate partners)

During our deep dive interview with Dominic, something became crystal clear - Living Best wasn't just building another venture studio; they were creating the future of aging itself. Their evidence-driven approach, backed by real user testing and market validation, was unique in a space often dominated by assumptions and stereotypes.

The term "age tech" itself was limiting - Living Best was creating a new category entirely

Their human-centric approach needed to be central while maintaining premium positioning

The brand needed to convey both Japanese expertise and global scalability

Every design choice needed to reflect their premium, BMW-level aspirations

We moved fast, but with precision:

Conducted 2-hour deep dive with Dominic

Analyzed competitor positioning

Developed core narrative framework

Aligned on "human-centric ventures" positioning

Crafted refined visual identity

Built premium website structure

Developed thought leadership content

Created conversion pathways

Finalized responsive design

Implemented stakeholder journeys

Conducted quality assurance

Prepared for domain transition

The transformation was remarkable. From a website that blended into the age tech landscape, Living Best emerged with a digital presence that:

Positions them as the definitive bridge between Japanese innovation and global markets

Clearly communicates their evidence-driven, human-centric approach

Creates a powerful platform for thought leadership

Maintains that perfect BMW-level premium feel while staying human and approachable

In Dominic's words: "You really responded well to my feedback, which is actually a little bit rare when dealing with creative issues... there was literally no friction at all in the process."

Remember that initial request for a BMW-level website? Here's how we delivered:

Sophisticated, international-standard design language

Clear pathways for different stakeholder journeys

Powerful thought leadership platform

Perfect balance of innovation and human warmth

Living Best is perfectly positioned to:

Attract international investment

Scale their venture portfolio

Establish global thought leadership

Lead the future of aging innovation

Vision meets precise execution

Japanese innovation meets global ambition

Premium positioning meets human warmth

Entrepreneurial thinking drives every decision

Book a Growth Call if:

You need to scale internationally while maintaining premium positioning

Your current brand doesn't match your ambitions

You want a partner who understands both entrepreneurship and storytelling

You're ready to become a category leader