Shinola Valentine’s Day Gift Guide

Shinola Detroit is a luxury brand from the United States based in Michigan. For this project the creative challenge was to identify their top seller products of the holiday season and create a product focused gift guide to feature them.

In conjunction with the Merchandise Team, we were able to determine the top categories and products, and we developed a curated list based on previous years.

My creative approach was to design a layout with warm tones and hints of red hidden in several products across the page, following a clean and symmetrical grid that incorporates e-commerce images as well as lifestyle pictures to create breathing spaces between categories for an easier user experience.