The "NEWMEN" anti-rape campaign challenges and raises awareness about the prevalent issue of sexual assault and victim-blaming. Through a series of powerful images, each accompanied by a misogynistic caption such as "I knew she wanted it," the campaign confronts society's damaging beliefs and attitudes towards victims of sexual violence.

The campaign aims to provoke thought and spark conversation by highlighting the harmful narratives and stereotypes that perpetuate rape culture. By juxtaposing these derogatory captions with impactful visuals, it compels viewers to confront their own biases and reconsider the victim-blaming mindset that continues to perpetuate the problem.