Open Kitchen
Jaime Bregantin
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Posted Dec 25, 2025
The challenge of this project was to modernize the brand identity, bringing a fresh perspective while preserving its sophisticated essence.
Open Kitchen has a solid 10-year trajectory in São Paulo - Brazil, standing out for offering sophisticated and exclusive experiences. With a high-end gastronomic space and impeccable curation, it is the ideal setting for corporate and social events, press gatherings, special lunches and dinners, as well as audiovisual productions, including filming and photoshoots.
The challenge of this project was to modernize the brand identity, bringing a fresh perspective while preserving its sophisticated essence.
Inspired by a common kitchen tool, the symbol embodies the power to transform, reinvent, and see beyond the obvious. It represents innovation, creativity from an unexpected perspective, and the continuous movement of creation. It is a reflection of those who make things happen, innovate, and bring the unprecedented to life.
