Mindful Chef | Choose Your
Elle Berwick
Mindful Chef | Choose Your Fighter: Weeknight Dinner Edition
A playful, trend-led social video putting a creative spin on the everyday dilemma of what to eat for dinner.
Inspired by the popular “Choose Your Fighter” format, I developed the concept around different weeknight dinner personalities, from Takeaway Tamsin to Leftover Lucy, before introducing Mindful Millie as the ultimate choice.
I handled the entire creative process, from ideation and concept development through to filming, production and editing. Through fast-paced cuts, character-led storytelling and playful on-screen graphics, I transformed a simple brand message into entertaining, platform-native content designed for TikTok and Instagram Reels.
My role: Creative Concept, Ideation, Filming, Production, Storytelling & Video Editing.
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Posted Nov 8, 2026
Mindful Chef | Choose Your Fighter: Weeknight Dinner Edition A playful, trend-led social video putting a creative spin on the everyday dilemma of what to eat...
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