A playful, news-inspired social video announcing a new development in weight-loss treatment, featuring a talent-led roving reporter and familiar breaking-news graphics.
I developed the original concept, directed and filmed the talent, and handled the full edit, bringing together storytelling, dynamic shots and broadcast-style visuals to create an engaging, social-first piece of branded content.
My role: Creative Concept, Filming, Direction & Video Editing.
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Posted Nov 8, 2026
Breaking News | MedExpress Social-First Campaign
A playful, news-inspired social video announcing a new development in weight-loss treatment, featuring a tal...