Social Media Content & Creative Direction
Jeanna Watts
Social Media Content Creation & Brand Management
Project Type: Social Media Content | Creative Direction | AI-Assisted Design
I create and manage social media content for two independently developed brands, Before She Found Herself and Notes Between Breaths.
Each brand has its own audience, messaging, and visual identity. My work involves developing content ideas, writing and refining messaging, directing AI-assisted imagery, customizing Canva graphics and existing templates, and preparing content for social media platforms.
I also create Pinterest graphics to support blog content and help readers discover relevant topics.
What I've worked on:
Social media content planning and creative direction
Brand-specific messaging and visual consistency
AI-assisted image generation and content creation
Canva graphics and template customization
Instagram posts and reels
Pinterest graphics and blog content repurposing
Content publishing and account management
Project Highlights
Published Instagram content has received hundreds of views, with selected reels reaching over 1,000 views.
These are independently managed brand projects, not paid client engagements. AI tools are part of my creative workflow, alongside my own content direction, editing, and design decisions.
**Instagram Content — Self-Relationship Check-In**
Created a minimalist social media graphic in Canva and paired it with a reflective caption designed to encourage audience engagement and self-discovery. This example demonstrates visual content creation, brand-consistent design, and social media copywriting for a self-development audience.
**Instagram Content — AI-Assisted Visual Storytelling**
Developed social media content for a self-discovery brand using AI-assisted imagery, creative direction, and reflective storytelling. Guided the visual concept and messaging to create content consistent with the brand's aesthetic and audience.
**Instagram Content — Motherhood & Wellness**
Created AI-assisted social media content for Notes Between Breaths, a motherhood-focused brand. Directed the visual concept and developed reflective messaging for mothers, maintaining a warm, cohesive aesthetic across the content and caption.
**Pinterest Content — Blog Promotion**
Repurposed a design template into a Pinterest graphic promoting a motherhood and self-discovery blog topic. Customized the imagery, typography, and messaging to create a visually appealing pin designed to introduce readers to the blog content.
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Posted Oct 31, 2026
Created Instagram content and Pinterest graphics using Canva, AI-assisted imagery, original creative direction, and branded messaging.
