Salsa & Sangria Website UX/UI Design

Salsa & Sangria is an immersive Latin dance and tourism experience hosted in scenic destinations like Spain, Portugal, and Latin America. The brand offers salsa dance training + cultural events, accompanied by local wine tastings and unforgettable experiences.

I was hired to design a web page that allows users to:

Learn about the experience

View a gallery of past events

Check class schedules and availability

Encourage booking or group tour inquiries

Platform: Responsive Website (Webflow or WordPress compatible)

Role: UX/UI Designer

Duration: 1 week

Tools: Figma, FigJam, WordPress, Notion

Showcase the energy and elegance of the Salsa & Sangria experience

Enable easy class discovery & availability checking

Drive conversions via book now and group inquiry CTAs

Build an emotional connection through photo galleries and testimonials

Mobile-first design with strong visual storytelling

Salsa & Sangria had stunning in-person events but lacked a compelling web presence to:

Convey their vibrant brand personality

Display class dates in a user-friendly way

Create FOMO using visual proof (gallery, testimonials)

Guide users to book confidently with trust indicators

Travelers & Tourists seeking cultural dance experiences

Locals interested in one-time or recurring salsa classes

Couples & groups looking for romantic or fun nights out

Event planners for group tours or corporate retreats

Real-world photos converted better than stock

Emotional narratives (like “Salsa helped me connect with locals”) improved bookings

A playful but clean interface kept the brand premium yet fun

Designing the Salsa & Sangria website was more than creating a digital interface, it was about capturing emotion, rhythm, and human connection through design. By blending visual storytelling with intuitive UX, we turned a cultural event into an immersive online experience that invites users to feel the vibe before they even arrive.

In a world where most booking platforms feel transactional, Salsa & Sangria now stands out as a vibrant, memorable brand, one that moves people both on the dance floor and on the screen.