Quadzio: SaaS Landing Page Redesign, UX/UI Case Study

Role: UX/UI designer for the landing page redesign

Client: Quadzio, a U.S. college guidance platform, via Upwork

Platform: SaaS landing page, desktop and mobile

Timeline: December 2025 to February 2026

Tools: Figma

Quadzio lets students who are choosing between colleges talk to students already studying there. The old page tried to explain everything at once, so the core idea got lost and visitors had no clear reason to act.

I cut the story down to one clear promise: "Before you choose a college, talk to someone who's actually there." Then I rebuilt the page around it, so every section answers the next question a student or parent would have and leads back to the same action.

The full page was designed for desktop and mobile, keeping the same promise, structure and call to action on both.

Rated 5.0 on Upwork, and the client rehired me for the next phase.

Need a landing page that makes your offer clear? Message me your product, who it's for and your deadline, and I'll reply with how I'd approach it.