Brand Development for Lipped
Cube Studios
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Posted Oct 8, 2025
Developed a bold brand and packaging for Lipped with vibrant visuals and energetic voice.
Location
France, Paris
Role
Branding & Packaging
Location
France, Paris
LIPPED MAKES STRAWBERRY-FLAVORED LIPSTICKS FOR THOSE WHO THINK BEAUTY SHOULD BE FELT, TASTED, AND ENJOYED. IT IS COLOR, FLAVOR, AND ATTITUDE IN EVERY SWIPE.
The Challenge
We needed a brand that feels bold, playful, and real. Lipped had to stand out from the traditional beauty world and speak to a younger crowd who see makeup as a part of who they are, not just how they look.
The Solution
We shaped Lipped with juicy visuals, bright colors, and a voice full of energy. Every detail invites people to enjoy makeup in a new way, turning every swipe of lipstick into a sweet, personal moment.
The color palette was chosen to bring vibrance and softness through a curated blend of red, pink, mint, and off-white tones.
