Notes: The client requested copywriting for a new About and Service page for their personal training website. They desired a tone of voice that reflected their active personality and motivational exercise brand. Please note that the client’s business name is not spelt incorrectly. It is based on a play of words from their surname.   

Living on a farm with my husband and 4 kids, getting to a gym was never an easy task. Approaching 40, my eating habits and exercise routine needed a major overhaul. I tried it all, but I was unfocused and unmotivated. It wasn't until I met my personal trainer that I started seeing real results in my body and mind. Not just weight loss but more energy, strength and stamina. In 3 years, I turned into the woman I had always dreamed of becoming. Working out consistently became part of my life and gave me the vitality I needed as a busy, working mum.

Inspired by my progress and ability to smash through my fitness goals, I decided to take the leap from amateur fitness enthusiast to professional personal trainer. Now that I've become a certified fitness and nutrition coach, my philosophy is to enable women to achieve their health goals sustainably. All without breaking the bank or having to spend hours exercising per week. 

Annihillation Fitness was born from the desire to share motivation and help my clients kick the fear of failure to the curb! Consistency is key to creating long-term impact. No excuses! I'm proud to say that in just 2 years, my client base has grown to help 50+ women with group sessions, 1:1 sessions, nutrition consultations and online at-home programs. Each of my clients has an individual wellbeing plan developed to suit their own unique needs and empower them with all they need to achieve their goals.

At Annihillation Fitness, we take a health-first approach to exercise. This means we do not believe in crash diets or unreasonable workouts. So if you are tired of fads, scams and empty promises and are willing to show up, do the work and reap the benefits - ladies, we are the right fitness community for you. 

Let's make fitness fun again and start crushing those fitness goals together! Get help, guidance and support to get you on your way: whether you are a beginner or have been training for years. Let me be your accountability partner, trainer, motivator & number one supporter. A warm welcome to Annihillation Fitness, where your journey to a stronger, healthier you begins! 

Looking for a social and supportive workout? Our group training sessions have been designed to offer a welcoming environment, great music and an awesome group of ladies ready to burn some serious calories. Get your sweat on with a perfect mix of strength & conditioning, HIIT (high-intensity interval training), boxing, flexibility and balance. We cater for every fitness level, and we're here to support you with your goals no matter where you're starting from. Get ready to sweat, laugh and, most importantly, have fun!

Limited spots are available! Achieve your fitness goals with expert advice and guidance. Training sessions are 60 minutes long for maximum results! Perfect for anyone new to exercise or lacking confidence in using gym equipment. We'll have you on track to reach your fitness goals in no time. 

Our at-home and anytime training program is a great option for ladies short on time but big on goals. Get the body you've always wanted with this personalised program designed to suit your lifestyle and preferences. You can train in the comfort of your own home or at your local gym whenever it's convenient for you. Making it easier to fit exercise into your busy schedule. Now there's no excuse for not getting the results you want! 

Need an extra pep talk? Get even more out of your at-home program with coaching support! This is a great way to provide additional accountability to help keep you on track. We'll call you once a week to discuss your progress. You'll also receive goal-setting strategies and encouragement.

Eat healthier and train better! Designed to help you identify barriers to healthy living that may be standing in the way of success. You'll have a chance to ask questions about your diet and receive the support, guidance and motivation you need to improve your nutrition and overall health.