Logo Animation for WAX Radio

WAX Radio wanted their logo to feel alive on their digital platform—rhythmic, musical, and a bit hypnotic. I explored those ideas through a rotating ring reveal system that responds smoothly on the web.

The motion was first shaped in After Effects (timing, eases, rhythm), then rebuilt in Rive so it could run in real-time without heavy assets. This allowed the client to tweak speed, direction, and interaction easily as the product evolved.

The result is a lightweight, responsive, and interactive logo experience that fits the brand’s identity—smooth on desktop, touch-friendly on mobile, and backed by an efficient motion-to-interaction pipeline.