XpertOS - AI CRM Launch Motion

Xtremepush was launching XpertOS, an AI-native operating system for CRM built for iGaming and betting operators. They needed two hero videos to introduce the product: a punchy 30-second cut for their website and socials, and a full 2-minute version with voiceover and sound design for their product launch.

The visual direction had to match Xtremepush's brand guidelines: polished, modern, and built around a glassmorphism aesthetic that felt premium without being cold.

XpertOS is an agentic CRM that puts governed AI agents (called Xperts) to work inside the Xtremepush platform. Xpert Crews handle complex campaign projects, Xpert Flows automate repeatable workflows with human approval gates, and Xpert Assistant acts as a conversational sidekick for day-to-day CRM tasks. Compliance is enforced at the data layer, independent of any AI decision.

The script walked through the full product story: from the problem (valuable audiences hiding in your data) through the system architecture, to real use cases and the governed AI framework underneath.

I collaborated with Salty Fruit on the storyboarding phase in Figma, helping the design team translate the client's script into a visual narrative. From there, I handled the full animation pipeline: motion design, compositing, and sound design, all in After Effects.

The challenge was making a dense, technical product feel intuitive and visually engaging in motion. Every UI screen, transition, and data visualization needed to reinforce the glassmorphism brand language while keeping the pacing tight enough for a 30-second cut.

30-second motion design — used on the XpertOS product page and across social channels

2-minute motion design with voiceover & sound design — used for the XpertOS product launch

The storyboarding phase was critical. The script covered a lot of ground: AI agents, crew coordination, workflow automation, compliance architecture, and commercial outcomes. We had to find a visual rhythm that made each concept land without overwhelming the viewer.

Once the storyboard was locked, I moved into After Effects for the full build. The glassmorphism style meant layered transparency, subtle depth, and clean light interactions on every element. Sound design was crafted to complement the pacing: subtle UI sounds, ambient texture, and transitions that reinforced the product's precision without competing with the voiceover in the long cut.