New concept — howfit A new
Lewis Steadman
New concept — howfit
A new identity concept for howfit — a modern fitness brand built around movement, discipline and feeling good.
The idea was to strip fitness branding back. No aggressive typography. No clichés. No shouting.
Instead, a softer visual identity built around contrast, motion and restraint — giving the brand a more editorial, premium feel.
From the custom wordmark to the abstract visual language, every element is designed to feel considered rather than conventional.
howfit. est. 2026.
A concept I’d love to see brought to life. 🖤
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Posted Aug 27, 2026
New concept — howfit A new identity concept for howfit — a modern fitness brand built around movement, discipline and feeling good. The idea was to strip fit...
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