Completed full on-page SEO optimisation for a Shopify store's product catalogue. Each product was assigned a targeted focus keyword aligned with buyer search intent, and meta tags were structured to improve visibility on Google search results. Products optimised included skincare and wellness items such as serums and deodorants, each requiring distinct keyword strategies to target specific audiences. The result was a store with a clean, keyword-rich SEO structure across all products built to rank for the terms buyers are actively searching for.