Google Analytics 4 Setup for

Google Analytics 4 Setup for Shopify Store

Set up and connected Google Analytics 4 to a Shopify store, integrating it with Google Merchant Center for full visibility across store performance.

The setup included activating the GA4 property, connecting it to the store's data stream, and verifying the live connection so the store owner could track visitor behaviour, traffic sources, and sales performance in real time.

Google Merchant Center was also confirmed active, approved and ready for Shopping. The client went from operating with zero tracking data to having a complete, accurate analytics system running from day one.