Refresh Botanicals Middle East Website Launch

I designed and built a full Framer website for Refresh Botanicals — a Canadian skincare brand launching into the Middle East market. The client already had an established Shopify store and brand guidelines, but needed a dedicated Framer presence that would resonate with a completely different audience: women in the UAE.

The challenge was nuanced. The Canadian brand identity was practical and understated — functional, but not luxurious. For the Middle Eastern market, that approach wouldn't land. I needed to elevate the brand into something premium and refined, while staying true to the core identity the client had already built. Every design choice — from the warm beige tones to the organic greens reflecting their natural ingredients — was made to bridge that gap. The result feels elevated, sophisticated, and undeniably premium, without losing the brand's authentic roots.

The technical scope added another layer of complexity. I integrated the existing Shopify store directly into Framer using the Framership plugin, creating a seamless experience where product discovery feels native to the site. Two distinct filtering systems were set up on product pages — one for category, and another for skin type — giving users intuitive control over their browsing experience and making it easy to find exactly what they need.

The site successfully launched within a one-month timeline, with the client thrilled by the final result. A premium, culturally-adapted digital presence, fully integrated with their e-commerce backend, ready for the Middle Eastern market.

🔗 See it live at refreshbotanicals.me

Timeline: 1 Month

Website Design & Customization (Framer)

Shopify Integration via Framership

Dual Product Filtering (Category + Skin Type)

Brand Adaptation for Middle Eastern Audience

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