The redesign was made based on UX research and competitor audit. This design has economic and analytical justification. Qualitative and quantitative research was conducted. At the moment, after 2 annual sprints and 3 iterations, the analytics of this business shows a conversion of 16%-25%, which is a very high figure. I took as a basis the Special KPI script in A/B testing, calculated the amount of time for booking, payment. The client must figure it out himself, find out the price in the chat bot, then make a booking. The task of the business was this: to refuse "Travelin" and other third-party services. Also, the main task was to increase SEO, site speed, satisfaction by 50-90%

Business in 2024 chooses a strategy of independence from all popular services, bets on individualism, own service, AI and increasing satisfaction.

https://www.priboy-spa.ru/

https://www.priboy1.ru/