Brand Identity Design for Allentown Medical Massage

Allentown Medical Massage is a medical massage practice based in the Lehigh Valley. They offer expert, evidence-based medical massages that deliver measurable relief, long-term healing, and a path to lasting mobility for their clients.

The goal of this project was to design a full brand identity that aligned with AMM's core values. The brand identity included a custom logo, color palette, typography, imagery, guidelines on voice and tone, and additional brand collateral.