Redesigning MailDrip (Email Automation Software)
Issues:
🌀 Sign up process was confusing
✍️ Poor micro-copies
📝Design inconsistencies
❓ Core affordances were unclear
Solution:
Redesigned the app for users to easily understand and utilize all features without friction.
Result:
Reduced the time-to-market by 70% after converting the design system to a component library
Increase in monthly outbound emails from 200 to 10k+
Users ratings of the new Maildrip experience (7/10)
The new design received positive feedback from users who found it to be clear and intuitive, with a straightforward sign-up process
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Posted Dec 30, 2024
I revamped the user experience of the Maildrip app resulting in a 70% reduction in time-to-market and improved usability.
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Clients
Charisol Tech
Designing a SaaS for product documentation
Grapes Wallet - Inclusive finance for international students