Issues:
🌀 Sign up process was confusing
✍️ Poor micro-copies
📝Design inconsistencies
❓ Core affordances were unclear
Solution:
Redesigned the app for users to easily understand and utilize all features without friction.
Result:
Reduced the time-to-market by 70% after converting the design system to a component library
Increase in monthly outbound emails from 200 to 10k+
Users ratings of the new Maildrip experience (7/10)
The new design received positive feedback from users who found it to be clear and intuitive, with a straightforward sign-up process
0 likes · 8 views · Dec 30, 2024
I revamped the user experience of the Maildrip app resulting in a 70% reduction in time-to-market and improved usability.
